Photo content I’ve captured with Little Sleepies

Little Sleepies

Social Media Specialist

Oct 2023 - Current

I currently support Little Sleepies’ organic social media presence across Instagram, TikTok, Facebook, Pinterest, and LinkedIn. My work spans content creation, strategy, influencer collaboration, and community engagement — ideating impactful content, authentic creator collaborations, and brand stories that make a difference.

I’ve played a key role in supporting major campaigns, product launches, and licensed partnerships (Disney, BBC Studios, Warner Bros.), while driving consistent growth in engagement. I partner closely with creative, community, and operations teams to continuously evolve our content strategy based on performance data and trends.

Below are a few of my accomplishments:

  • Strategized and implemented marketing plans across all Organic Social channels and platforms: Instagram, TikTok, Pinterest, LinkedIn, Facebook, and VIP Facebook group consisting of 500K members

  • Produced 60+ posts/month, including impactful creator content and ongoing brand-aligned content

  • Supported 4 monthly product launches across Instagram, Facebook, and 500K member VIP group

  • Led the development and distribution of over 25 monthly content briefs

  • Owned the internal UGC process and delivered weekly UGC content to all internal channels, including Paid Marketing, Web, and Retention Marketing, resulting in higher CTR

  • Worked collaboratively across creative departments on content ideation, execution, and internal digital asset structuring

Social Content + Impactful Strategy

Digital storytelling is at the heart of what I do — and at Little Sleepies, I’ve successfully accomplished just that, through the “in-between” brand moments that speak as loudly as our weekly product launches. This is where product meets our voice.

before

Profile Rebrands

after

what changed:

  • elevated graphics

  • stronger UGC

  • intentional launch content

  • content that invites our community to stay for a while

BFCM Campaign Content

Examples of in-house video content I created and shared across Organic Social and cross-functional channels for Little Sleepies’ Black Friday Sale, our biggest campaign of the year.

Why this content was successful:

  • We implemented learnings from years prior — leaning into humor, trend-forward audios, and branded graphics to create sale-driven content that informs & entertains.

In-House Video Content

Example of studio content I created for one of our biggest launches of the year, The Newborn Capsule.

Example of supplemental, community-building content I captured — celebrating our 7th birthday in a relatable & impactful way.

Signature Series: Parent Tweets

Example of a Signature Series I created and launched on Instagram.

Why this content was successful:

  • taps into relatable + emotional parenthood moments

  • clean lines of copy on minimal background = clear messaging

  • save-worthy & has return value

Cultural Moments

Example of cultural moments turned into top performing Instagram carousel.

Why this content was successful:

  • humanized the brand with real team responses, and in doing so, encouraged our community to join in on the conversation

  • screen-shot like quotes feel native to Organic Social — and the internet overall

  • emotionally expressive & humorous TOV invites conversation