Photo content I’ve captured with Little Sleepies

Little Sleepies

Social Media Specialist

Oct 2023 - Current

I currently manage Little Sleepies’ organic social media presence across Instagram, TikTok, Facebook, Pinterest, and LinkedIn. I make brands feel human — through content, strategy, influencer partnerships, and community that connects.

I've brought major campaigns and licensed partnerships to life (hi Disney. BBC Studios. and Warner Bros.) while keeping engagement growing and strategy sharp.

Below are a few of my accomplishments:

  • Grew Instagram following by 300K+ organically since joining, with consistent growth across all managed platforms

  • Created viral organic content like this, this, and this

  • Strategize and implement marketing plans across all Organic Social channels and platforms: Instagram, TikTok, Pinterest, LinkedIn, Facebook, and VIP Facebook group consisting of 500K members

  • Support 4 monthly product launches across Instagram, Facebook, and 500K member VIP group

  • Own the internal UGC process and delivered weekly UGC content to all internal channels, including Paid Marketing, Web, and Retention Marketing, resulting in higher CTR

  • Work collaboratively across creative departments on content ideation, execution, and internal digital asset management

Strategic Social Content + Impact

At Little Sleepies, I learned that the in-between moments matter just as much as the launches. That's where the brand voice lives — and that's where I do my best work.

Teaser Content

Example of stills and video content I captured, edited, and shared as an IG carousel to tease the Summer Capsule launch. I know a thing or two about curating a vibe.

Additional In-House Content

content that I executed from start to finish — including filming, creative directing, and editing

Example of studio content I created for one of our biggest launches of the year, The Newborn Capsule.

Example of evergreen content that is currently one of our top performing evergreen reels ever, with over 80% non-follower reach and 7k shares.

Example of supplemental, community-building content‍ ‍I captured — celebrating our 7th birthday in a relatable & impactful way.

Example of trend-forward, green-screen content aimed I created to build organic anticipation for the Summer Capsule on TikTok.

before

320k followers

Profile Rebrands

after

625k followers

what changed:

  • elevated graphics

  • stronger UGC

  • strategic launch content

  • not posting “just to post”

  • content that invites our community to stay for a while

BFCM Campaign Content

Examples of in-house video content I created and shared across Organic Social and cross-functional channels for Little Sleepies’ Black Friday Sale, our biggest campaign of the year.

Why this content was successful:

  • We implemented learnings from years prior — leaning into humor, trend-forward audios, and branded graphics to create sale-driven content that informs & entertains.

Graphics

Example of cultural moments turned into top performing Instagram carousel.

Why this content was successful:

  • humanized the brand with real team responses, and in doing so, encouraged our community to join in on the conversation

  • screen-shot like quotes feel native to Organic Social — and the internet overall

  • emotionally expressive & humorous TOV invites conversation

Example of a Signature Series I created and launched on Instagram.

Why this content was successful:

  • taps into relatable + emotional parenthood moments

  • clean lines of copy on minimal background = clear messaging

  • save-worthy & has return value