Photo content I’ve captured with Little Sleepies

Little Sleepies

Social Media Specialist

Oct 2023 - Current

I currently coordinate Little Sleepies’ organic social media presence across Instagram, TikTok, Facebook, Pinterest, and LinkedIn during a time of rapid brand growth and expansion. My work spans content strategy, content creation, influencer partnerships, and community engagement — pinpointing impactful UGC, authentic creator collaborations, and impactful launch content.

I’ve played a key role in supporting major campaigns, product launches, and licensed partnerships (Disney, BBC Studios, Warner Bros.), while driving consistent growth in engagement, and improving customer acquisition. I also partner closely with creative, community engagement, and operations teams to align on messaging, distribute product to influencer partners, and continuously evolve our content strategy based on performance data and trends.

  • Strategized and implemented marketing plans across all Organic Social channels and platforms: Instagram, TikTok, Pinterest, LinkedIn, Facebook, and VIP Facebook group consisting of 500K members

  • Produced 60+ posts/month, including impactful UGC, and ongoing brand-aligned content

  • Supported 4 monthly product launches across Instagram, Facebook, and 500K member VIP group

  • Led the development and distribution of over 25 monthly content briefs

  • Owned the internal UGC process and delivered weekly UGC content to all internal channels, including Paid Marketing, Web, and Retention Marketing

  • Worked collaboratively across departments on content ideation, content scheduling, content briefs, and internal digital asset maintenance

Social Content + Impactful Strategy

Digital storytelling is at the heart of what I do — and at Little Sleepies, I’ve successfully accomplished just that, through the “in-between” brand moments that speak as loudly as our weekly product launches. This is where product + performance meets our brand voice.

In-House Promotional Video Content

Examples of in-house video content I created and shared across Organic Social and cross-functional channels for Little Sleepies’ Black Friday Sale, our biggest campaign of the year.

Why this content was successful:

  • We took & implemented learnings from year’s prior — leaning into humor, trend-forward audios, sale information, and product displays to create sale-driven content that informs & entertains.

In-House Video Content

Example of studio content I created for one of our biggest launches of the year, The Newborn Capsule.

Example of supplemental, community-building content I captured — celebrating our 7th birthday in a relatable & impactful way.

Signature Series: Parent Tweets

Example of a Signature Series I created and launched on Instagram.

Why this content was successful:

  • taps into relatable + emotional parenthood moments

  • clean lines of copy on minimal background = clear messaging

  • it’s save-worthy & has a return value

Cultural Moments

Example of cultural moments turned into top performing Instagram carousel.

Why this content was successful:

  • Humanized the brand with real team responses, and in doing so, encouraged our community to join in on the conversation

  • screen-shot like quotes feel native to Organic Social — and the internet overall

  • emotionally expressive & humorous TOV invites conversation